Why First Impressions Matter

Everyone knows the golden rule - first impressions matter. And what's even more interesting, the time it takes to form a first impression has been getting shorter and shorter as new research comes out. Currently, it's at 7 seconds, and that's not even nearly enough time for any sensory processing other than visual. Having said this, we think it's critical to have a stunning visual representation of whatever it is you'd like to impress with. For us, it's impressing you with our work and how beautifully we capture the essence of the homes. For you, as a real estate agent, it's the ability to impress a potential buyer. For your buyer, a beautifully represented property with stunning photography

Real Estate Marketing: Presenting property photos/video to your clients

In this post we decided to chat about what happens after we deliver photos/video for a luxury shoot to our agents? As a real estate agent you spend a lot of time and money to ensure the property looks its best before it is listed. You built a network of professionals around you that help you deliver the quality of service you promise to your clients. Staging, photography, cinematography, landscaping, matter-ports, printing etc.. As the photographers/cinematographers, we typical get to see the property when it is all ready and our job is to capture the property and tell its story. So the question is, who sees the final photographs and how are they being presented to the sellers/buyers. Does

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