REAL ESTATE MARKETING TRENDS IN 2018
New trust-based marketing campaigns will skyrocket in 2018. Examples of trust based campaigns include:
Hyperlocal websites that provide everyday value to homeowners
Video and Written Interviews of local business owners and professionals
Neighborhood profile videos
Video showing customer testimonials
An e-book covering everything a home buyer needs to know about your neighborhood.
Blog posts about the real estate market and industry trends.
All of these marketing campaigns are quite different from what an average real estate professional spends their time on. Therefore, you should spend your marketing dollars on these kinds of advertising.