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How many photos do I need?

January 26, 2018

" Marketers assume that the more choices they offer, the more likely customers will be able to find just the right thing. They assume, for instance, that offering 50 styles of jeans instead of two increases the chances that shoppers will find a pair they really like. Nevertheless, research now shows that there can be too much choice; when there is, consumers are less likely to buy anything at all, and if they do buy, they are less satisfied with their selection."

 

Harvard Business School

 

Apply this quote to real estate photography. How many photos do you need for your listing ? What is the purpose of hiring a professional photographer?  We like the "less is more" approach. We like delivering just enough photos to entice the potential buyer and have them fall in love with the property. Our goal is to tell the story of a home. 

 

Quality Over Quantity

 

One amazing photo will always accomplish more than 10 not so amazing photos. Sure, with more photos you can capture more of the space;however, the photos become redundant and the buyer gets bored and irritated. Now, the emotional connection you were trying to create is lost and the buyer moves on to the next listing. With higher quality images and lower quantity, you're show-casing most appealing characteristics of the property. Thus, the result is the buyer gets excited about the property. Quality photos help the property stand out in the buyer's mind. 

 

It takes time for a  photographer to set up the perfect shot. Lines are critical and require a lot of attention to detail. The composition is carefully framed to avoid distortion, waste of space etc. . Placement of lights/flashes is needed and often, multiple shots of the same image are captured that are blended together in post-production. Let's say it takes 5 minutes to set up a shot, multiply this by 50 images, that's four hours. Wouldn't you rather get 25 beautiful mages that can all be used for your listing and shot in 2 hours ? Instead of receiving many photos and only ending up with a few"decent" ones that you can actually use. 

 

This is why we like the "less is more" approach when it comes to real estate photography. 

 

 

 

 

 

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